Photography is a strange phenomenon. You trust your eye and you cannot help
but bare your soul. One's vision finds of necessity the form suitable to express it.

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Emily Schiffer: See Potential, © 2011

Support Emily Schiffer’s “See Potential” on Kickstarter

We are excited to announce the launch of Emily Schiffer’s Kickstarter campaign:

Emily was a Magnum Foundation Emergency Fund photographer in 2011, and a recipient of the Inge Morath Award in 2009. If you haven’t seen it, please take this opportunity to view the slideshow of Emily’s acclaimed Cheyene River.

Emily’s new project, SEE POTENTIAL, addresses the absence of affordable, healthy foods on Chicago’s South Side. Emily will partner with community leaders and collaborate with other photographers to create large-scale, public photography installations that will visualize positive change and mobilize the South Side community. SEE POTENTIAL is an extension of a project begun last summer with support from the Magnum Foundation Emergency Fund.

The Kickstarter proposal is a campaign for support and also an open call to all who have produced substantive documentary photographs of the South Side community to contribute to the project.

Please learn more about SEE POTENTIAL here:, watch the Magnum In Motion produced video. Please contribute, and also and help support Emily’s project by sharing this Kickstarter campaign among your friends.

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